AI Marketing Tools vs Hiring a Personalization Consultant
Every tool I use for client work just grew an AI layer. Kit has an MCP now, so you can sit inside Claude or ChatGPT and ask it to build you a whole stack of email automation. RightMessage has one too. HubSpot’s AI makes it easy to move through the data and learn the platform […]
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Your AI is a yes-man (and you probably don’t notice)
I read something recently that I think you need to see. A research team at MIT published a paper on AI sycophancy. The title is academic and mostly over my head: “Sycophantic Chatbots Cause Delusional Spiraling, Even in Ideal Bayesians.” But the idea behind it is not complicated. AI chatbots are biased toward telling you […]
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Your Data Isn’t Lying. Your Tags Are.
the tag graveyard I was auditing a client’s Kit account recently. He’s been building his email list for years. Careful about it. He’s the kind of person who stores data the way some people save receipts. You know, in case you get audited by the tax man in 6 years, you got them receipts! So […]
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RightMessage Implementation: Why the Strategy Comes Before the Platform
You got off the demo with RightMessage. You saw the smart surveys. The behavioural tracking. The conditional logic. The way a single web page becomes a completely unique experience depending on who’s looking at it – the same way Netflix, Amazon, Disney+, even Walmart does it. And then you thought: who actually builds this for […]
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Email List vs Social Media Followers: The Leasehold Problem
A cabin, a decision, and a lesson I keep coming back to Our family owns a cabin in the woods by a lake. It’s pretty remote. One of my favourite places to be with my family. We purchased it quite a few years ago now, and when we were looking, we had a couple of […]
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How to Personalize Your Email Marketing (and Your Website)
Your Website and Emails Should Work Like Netflix We helped one of our clients increase their conversions by 265%. If you’re a coach, consultant, or creator with an email list and something to sell, this is what’s possible when you stop broadcasting and start personalizing. Their conversion rate went from 24% on an ad campaign… […]
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How to Give a VA Access to Your Accounts (Without Sharing Your Passwords)
I received a question from a mentorship member who’s finally ready to hire her first VA. She’d found great candidates on Upwork. She knew what tasks to delegate. But she got stuck on one thing: “What do I actually give them access to? This feels… vulnerable.” It’s one of the most common questions I hear […]
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How We Built a Personalized Newsletter System for Executive Consultants (using RightMessage and Kit)
A PhD-level executive consultant with elite credentials had multiple high-ticket offers, a diverse audience of CHROs and HR leaders with completely different needs, and published thought leadership sitting unused — but no email system in place. Instead of building a generic newsletter and fixing it later, Dr. Derek Lusk hired my agency to design and […]
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