Outlandish Goals

Life is amazing. You get only one, and it’s essentially up to you what you want to do with it. There was a moment in late 2012 when I truly realized how profound that statement was, and I began questioning things. Steve Jobs once said,

For the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something … Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

His words resonated with me, and over the past year, my wife and I began making some big changes—embracing minimalism, leaving my full-time job and setting out on my own as a freelance web designer/developer, being some of the biggest changes.

My List of Outlandish Goals

Here is my list of what I will call “outlandish goals”. Tim Ferriss, author of the 4-Hour Workweek, says that unrealistic goals are actually easier to attain than “realistic” goals. That being said, some of these goals are actually quite realistic. However, a few on the list could very much qualify as “unrealistic”, and that’s exactly the point. I believe in the power of positive-thinking, and persistence.

Plus, I’ve never really been one to aim for the “realistic”. The real world is kind of overrated 😉

My reasoning for posting these goals is to hold myself accountable, and perhaps to inspire somebody else to make a list of goals or dreams they’d love to accomplish themselves. This list will constantly evolve, be added to and change over time. It’s also important to note that these goals involve my family and not just myself (specifically the travel-related goals).


  • Learn Spanish — I’m still learning this one, but I’ve learned enough to consider this goal accomplished
  • Learn French
  • Learn Italian

Travel & Adventure

  • Surf in Hawaii — Completed May 2011 & October 2013
  • Film myself Bodyboarding or Surfing with a GoPro Camera — Completed October 2013
  • Learn to Kiteboard
  • Visit every Hawaiian Island
    • O’ahu
    • Hawai’i (Big Island)
    • Maui
    • Kaua’i
    • Moloka’i
    • Lana’i
    • Ni’ihau
  • Travel the UK and Europe
    • Drink a real pint of Guinness in Ireland
    • Visit Dingle, Ireland and meet a Hussey
    • Drink Scotch in Scotland
    • Walk the Camino de Santiago, with my family, in Spain
    • Eat pizza & drink wine in Italy
    • Have a short conversation with someone en Français, in France
    • Eat real Greek food in Greece
    • Visit St. Pierre et Miquelon (A colony of France, only 20km off the coast of Newfoundland)
  • Visit Easter Island
  • Visit Costa Rica


  • Work for myselfBegan September 1, 2012
  • Have 50,000 students on Udemy – Completed March 2014
  • Have 100,000 students on Udemy
  • Make a significant monthly income from online courses — Online course sales accounted for 60% of my 2014 income!
  • Build a website focused on providing free & premium online coursesCodeCollege.ca
  • Publish 10 online courses — currently have 7
  • Win a web design award on awwwards.com or thefwa.com — submitted one website to awwwards so far
  • Write an eBook — Completed 2015
  • Write a real book
  • Have 50% of my income be passive income — Passive income currently accounts for more than 70% of my 2015 income
  • Achieve financial freedom and live entirely on passive income, and interest on savings & investments
  • Get featured on the Smart Passive Income Blog
  • High Five (or have tacos with) Pat Flynn
  • Speak at a conference
  • Have 10,000 YouTube subscribers — Achieved July 2015
  • Have 50,000 YouTube subscribers
  • Have 10,000 Twitter followers
  • Have 5,000 Blog subscribers — Achieved early 2015
  • Have 20,000 Blog subscribers — subscribe here!
  • Have 1,000 Facebook likes Achieved early 2015
  • Have 10,000 Facebook Likes — help me out my clicking “like” below:


  • Have a child
  • Speak at a TED or TEDx event
  • Send my parents on a trip of a lifetime
  • Own property somewhere tropical
  • Memorize the order of a deck of shuffled cards (I can do 26 so far!)
  • Write a folk album with Laura
  • Sell the folk album on iTunes
  • Start a charitable foundation


Keep checking back to see how I’ve been doing!

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  • Do you have a list of clients who have used your lessons and created websites? I would love to see what kind of work was created after learning from your course.

    • I get students sending me DMs / emails / tweets / comments all the time with work they’ve created, which is awesome, but honestly, I never thought to save some of my favourite stuff. I’ll be sure to keep that in mind the next time a student shows me their work :) Thanks for reading!

  • William Hernandez


    Así que hablas un poco de español? tengo algo que escribir. eres un gran instructor. gracias.

    • ¡Hola! Sí, hablo un poco de español. Gracias por sus amables palabras.

  • ???? ????????

    Good work my friend
    I like your goals list
    I wish for you the best
    All the best for you

  • Marco Mambelli

    Dear Brad, I’m your satisfied ITALIAN customer. I’ve just bought your course on Udemy:”Ultimate Web Designer & Developer Course” and “WordPress Theme Development with Bootstrap” and i’m studying it. I told you because if you want to learn italian (for free) and achieve the second language goal, here I AM! Good bye! Marco

  • :)

  • Cindy Kerr

    Hey Brad. I love your list and the reason for making it. My son John who is 27 yrs old has a list called “30 things I want to do before I’m 30”. They range from “being a ski bum for a season” to “learning how to blow bubbles with bubble gum”. Two of the biggest things on his list have been “climb Mount Kilimanjaro in Africa” and climb the trail up to Machupicchu”. He has accomplished both of those dreams. I am very proud of John for setting goals and going after them. I admire you and Laura for enjoying every minute of your lives. It is so important to feel fulfilled with your life. You inspire me!!!! Have a wonderful day Brad. Give my love to Laura and give that beautiful little girl of yours a big HUG for me.

    • Cindy, thanks for taking the time to leave a comment! John’s list sounds really cool. I find having a totally crazy list of things you’d love to accomplish is a great way of pushing yourself and your boundaries. Thanks again for reading, and I will definitely send love to my girls from you :) Hope your day is awesome!

  • Being Irish, I know where you can get the best pint of Guinness!!

  • Raymond Hussey

    I love your goals. Some may change, but not for the bad—just another little turn off along the highway of life. I’ve always believed in living life to the fullest, and like you said, “we only get one shot at it”. Enjoy it!. Always try and live your dreams; if one turns out the wrong way, just make the second one twice as good. I Believe. (Dad)

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